As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s signature lines, and the stories Pump lineage, the brand has confirmed a September return for Shaquille O’Neal’s coveted “Shaq Attaq” sneaker, which returns 30 years after its first release.
Issued in ’92 for the then-rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.
On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq “Dunkman” branding at the tongue-back and heel.
The Reebok “Shaq Attaq” releases worldwide on September 23rd for $170 USD at Reebok.com/basketball, Snipes, The Athlete’s Foot, and other select retailers.
