Guess Announces The Guess Originals x J Balvin Armor Collection

GUESS Originals welcomes back music superstar J Balvin, who collaborates for the GUESS Originals x J Balvin Amor Collection.

Inspired by Balvin’s documentary “The Boy from Medellin”, the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on who Balvin is beyond the fame, and his journey with mental health.

“We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now,” says Balvin.

Imprinting the universal message of “amor y paz” or “peace and love”, the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity.

“Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace and love – especially self-love,” adds Nicolai Marciano, Director of Brand Partnerships for GUESS Originals.

The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp shirts that pair with coordinating swim trunks. Core pieces like the denim trucker jacket and carpenter pant were enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic shirts, coordinating swimsuits and tops, and various matching sets. Summery pieces such as the crochet tops and dresses, and bright-colored accessories round out the line and lend to the laid back, vibrant lifestyle of both GUESS Originals and J Balvin.

The GUESS Originals x J Balvin Amor collection drops May 12th at GuessOriginals.com and select GUESS stores.