PUMA announced this week that pop star Dua Lipa has joined the PUMA family and will be the newest face of the company’s women’s business.
Through the partnership, Dua will collaborate with PUMA to help inspire women around the world with global campaigns and inclusive initiatives close to her heart.
“I am so excited to announce my partnership with PUMA,” said Dua Lipa. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family.”
Lipa will headline PUMA’s “She Moves Us” campaign, focusing on inspiring women who move together to achieve and connect through sport and culture.
“We are thrilled to welcome Dua to our family”, said Adam Petrick, PUMA’s Global Director of Brand and Marketing. “We were drawn towards her creativity, passion, drive, and the way in which she resonates with the young female consumer. But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together. We think she embodies what today’s consumer is looking for in a role model.”
PUMA kicks off their multi-year partnership with Dua Lipa as presenting sponsors of her fun-filled “Studio 2054” virtual performance where both she and her dancers will wear PUMA. As a surprise to her fans, PUMA is offering a limited batch of discounted tickets for the performance. To access these tickets, click here.