Reebok Collabs With Jelly Belly On Colorful Footwear Capsule

Reebok x Jelly Belly collection

Reebok has teamed up with iconic candy company Jelly Belly for the release of a sweet footwear collection, featuring styles for kids and adults, each inspired by the extension collection of JJelly Belly flavors.

The silhouettes in the drop include the Club C Legacy, come in a “Tutti-Fruitti” and “Sticky Socks” colorway; the Instapump Fury, coming in a multi-color referencing sour cherry, pink grapefruit, blue berry and plum flavors; the Club C Revenge, which incorporates flavors from Strawberry to daiquiri to caramel corn; and the Classic Leather Legacy, which comes in colorways inspired by licorice, Tutti-Fruitti and bumble gum.

Reebok x Jelly Belly collection

Those unique flavors are represented in both the bold colors on the shoes as well as illustrated on the sockliners of each model. The shoes even incorporate a literal representation of Jelly Bellyโ€™s signature sweetness by using a sustainable bio textile that is sourced from sugarcane, the same plant used to create sugar, which makes for some truly sweet kicks.

The Reebok x Jelly Belly collection drops September 26 at Reebok.com, before a wider release on September 28th.