Bud Light has teamed up with Darryl Brown of Midwest Kids for a limited-edition streetwear collaboration celebrating the summer, Midwestern upbringings and American culture.
The unisex collection infuses creative visionary Darryl Brownâs effortless collegiate approach paired with Bud Lightâs fun and iconic heritage, with inspiration from the 9-to-5 work week featuring new colorways showcasing Bud Lightâs well-known bold blue hues.
âMy approach to design reflects the ethos of my Toledo, Ohio upbringing fused with my familyâs joint style of working for great American heritage companies like General Motors and the railroad and steel industries,” said Brown. “Our partnership allowed us to represent our shared core values in moments that celebrate and defy challenges to feel equipped for a better future. This collection was created for those who want to dream big.â
#MIDWESTBREWED designs embody a straightforward garment representing the new norm uniform for todayâs unpresuming look. In all three pieces in the drop, the brand’s use the classic crewneck t-shirt, sourced and printed in a local Ohio independent shop. This collection features Darrylâs well-known triple stack collegiate design as well as two new designs.
“Iâve always admired Darrylâs creative vision throughout his career. Through an introduction via The Binary Group, we were able to meet up virtually a few months back and learn more about his Midwest origin story and his line – Midwest Kidsâ˘. Together, we set out to create a limited-edition collection that offers refreshed iconic designs representing our brandsâ shared Midwest roots, all intended to start a conversation where diversity and a cold Bud Light are always welcome,â said Shana Barry, Head of Music and Entertainment Partnerships at Anheuser-Busch.
The Bud Light x Mid West Kids collection is available now through the Midwest Kids⢠website and on Bud Lightâs ecomm site while supplies last.
