“Fresh Prince” 30th Anniversary Celebrated With Clothing Line & Virtual Block Party

Fresh Prince Collection

As part of the yearlong celebration of the 30th anniversary of The Fresh Prince of Bel-Air, a new clothing collection is on the way, inspired by The Fresh Prince himself, Will Smith, and DJ Jazzy Jeff.

The clothing portion is comprised of a 10+ piece unisex collection with a bright, neon palette with its prints drawing from the imagery from classic TV series, such as the showā€™s opening credits featuring graffiti patterns and “Fresh” license plate pieces.

The limited ā€œFresh Prince / Summertimeā€ collection drops May 9th at FreshPrinceStore.com.

In conjunction with the new capsule, a ā€œBreak the Monotony Block Partyā€ will be held on May 9 via Instagram Live. It will feature 60-minute live sets from a number of notable names, including DJ D-Nice, Just Blaze, DJ Clark Kent, Bryan-Michael Cox, Neil Armstrong, Crespo, Dede Lovelace, Four Color Zack, Noodles, Mick, Pope, Craze, Venus X, DJ Puffy, Kayper, Bash, Andrea Vandall and a headlining set by DJ Jazzy Jeff. The block party name is inspired by DJ Jazzy Jeff and The Fresh Princeā€™s lyrics in their 1991 smash hit ā€œSummertime.ā€

As part of the ā€œBreak the Monotony Block Party,ā€ a percentage of sales from the new collectionā€™s sales on May 9 will be donated to No Kid Hungry, which is helping provide consistent access to healthy meals for vulnerable children who have been affected by the COVID-19 pandemic and the resulting school closures.

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