This week, Nike announces the launch of the new Nike Adapt BB basketball shoe, along with a new platform also called Nike Adapt, which is says creates a truly custom fit for athletes by combining advanced power-lacing, an app and continually updated firmware featured in the new shoe.
The new Adapt BB features custom motor and gear train that senses the tension needed by the foot and adjusts accordingly to keep the foot snug. Also, the underfoot lacing can pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.
Finally, paired with the Nike Adapt app, the wearer can input different fit settings depending on different moments of a game and opt in to firmware updates for the FitAdapt technology.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
The Nike Adapt BB releases February 17, during All-Star Weekend, for $350 USD.