Adidas partners with Foot Locker for the latest collection in the adidas Made For (AM4) series.
The new concept is the first in the series of shoes, powered by adidas SPEEDFACTORY USA and Germany, where the brands re-envision the future of creativity and speed.
This month, adidas and Foot Locker will co-create consumer-inspired adidas Made For (AM4) shoes across the country at various local culture and sport moments. The first will be the AM4ATL collection of running shoes and cleats.
Celebrating the different heritages and cultures of the players that make up a team, the design features a tie dye graphic of unified colors and represents an artistic expression of creators uniting to come together as one.
The limited-edition AM4ATL shoes and cleats debut on the pro football players in the game, the week of Jan. 21 in Orlando, Fla.