Dr. Martens has joined forces with cult Canadian design studio JJJJound for a collaboration that embodies JJJJound founder Justin Saundersā vision of two clashing aesthetics: the Archie II.
Originally created in 2006 as a stream-of-consciousness digital mood board by Saunders, JJJJound has evolved beyond the realm of the Internet with design-driven collaborations with other artists and brands. JJJJoundās collaboration with Dr. Martens reimagines the classic Archie II in two colorways, with the brown shoe representing the ācontemporary artistā and the black shoe representing the ātraditional artistā. The collabo combine Saundersā vision of the duality of creatives with Dr. Martensā timeless design.
The collaboration is handcrafted in Dr. Martensā famous Wollaston factory in Northamptonshire, England, and features a sewn-in JJJJound tab alongside Dr. Martensā signature yellow welt stitching. The Wyoming shoe stands on a smoke V18 outsole, while the brown Crazy Horse style is built upon a trans V18 outsole. The two silhouettes are finished with a JJJJound sewn-in tab, a set of blind eyelets, a dual-branded sock liner, and include secondary brown and yellow Tetoron laces.
The Dr. Martens x JJJJound collection drops July 31 at select stores and via DrMartens.com.
