Priority Bicycles Unveils Limited Capsule of Pantone’s Color of the Year 2021

Priority Bicycles Pantone collection

New York City-based Priority Bicycles has unveiled its new spring capsule of Pantone™ Color of the Year 2021 bicycles, the first Pantone-branded bicycle collaboration in the U.S.

The release consists of five limited edition bicycles, which take the spirit of Pantone’s Color of the Year 2021 to the streets. Showcasing Pantone colors Illuminating and Ultimate Gray, the beautiful low maintenance bicycles convey the message of optimism and strength in a package that brings joy to riders.

Priority Bicycles’ limited edition Pantone Color of the Year 2021 collection includes five designs over three models. the collection includes the Ace single speed ($599), the Coast 3-speed in both a diamond frame and step-through frame version ($699), and two color options of the Start 20 children’s bike ($499). Each is hand-painted and features iconic Pantone branding on the seat tube and Priority flagship features like the Gates Carbon Drive belt in place of a traditional chain and lightweight aluminum frame.

“In a time of uncertainty for so many, the world’s excitement for bicycles has been one of the bright spots of the last year,” says Lauren Jones, Director of Partnerships for Priority Bicycles. “Bicycles have offered freedom, movement, and togetherness – even at a safe distance – and we wanted to celebrate that this spring with Pantone’s powerful color story.”

“The two colors work together to communicate the sense of thoughtfulness, resilience, and reliability, with hopefulness and cheer – traits that align with who we are as a brand and the products we put out,” explains Jones. “Pantone is an iconic name in fashion, product, and design, and our clean, beautiful bicycle designs are the perfect vessel to host the Color of the Year 2021.”

The limited edition Pantone Color of the Year 2021 collection is available now at while supplies last.

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