Lexus recently introduced its brand new, three-row SUV, the 2024 TX, along with its new marketing campaign. In the new ad spots, Lexus embraces a new family pecking order where everyone wins. Whether a passenger prefers to sit in the front, the back, or somewhere in the middle, the TX doesn’t compromise on space, comfort, technology, or luxury.
Lexus customers have long asked for a genuine three-row SUV, and with the debut of the TX, the brand delivers more than a method of getting from point A to point B. It also ensures the journey in between is enjoyable for all.
“When headed to a sports practice with gear and kids or a long ride to a weekend getaway, the TX will satisfy and delight the diverse needs of our customers,” said Vinay Shahani, vice president, Lexus marketing. “The arrival of the TX is a pivotal moment for Lexus, and our marketing campaign showcases a new era of three-row luxury, where every seat is crafted to feel like the best seat.”