Sonoma County, California winery Limerick Lane Cellars has launched a new premium wine brand that boasts sustainable and recycle bottles called Revelshine.
It wasn’t just one in many crazy business ideas companies think up. Created to put premium wine in sustainable aluminum bottles, Revelshine launches with a variety collection of three wines that are designed to be taken off the beaten path.
The offering includes Revelshine Rose, Revelshine White and Revelshine Red.
Fourth generation winemaker Jake Bilbro, founder of Revelshine, speaks to the purpose. “While my work life has always led me through wine, my passion and love is the outdoors. Rivers, mountains, beaches, music festivals – this is where I find my inspiration. I realized, along with my other friends who are surfers, skiers, kayakers, mountain bikers and musicians that you just do not have good wine where we enjoy these activities. If you do, it is because you had to go to extraordinary lengths to bring it (such as duct taping your bottles or pouring your good wine into inflatable bladders from previous boxed wine). No matter the bottle, the glass doesn’t work on the beach or the river. And that is how Revelshine was created.”
For more info or to purchase Revelshine Wines, visit their official website at RevelshineWines.com.