Reebok and Pharrell Williams’ Billionaire Boys Club come together for a FW20 collaboration that offers two nostalgic takes on Reebok’s staple Question Low.
The two models pay homage to BBC ICECREAM’s historic “Name Chains” and “Beepers & Butts” graphics.
The “Beepers & Butts” graphic has become one of BBC ICECREAM’s most recognizable since its debut in 2005. The illustration, which was first seen on BBC’s iconic Full-Zip Hoodie, is a nod to the ‘90s hip-hop scene where beepers were a sign of success and prestige.
The “Name Chains” graphic was also illustrated in 2005 for the ICECREAM sneaker line. Name chain necklaces and pendants were popularized in the 1980s, specifically within the hip-hop scene , as black Americans expressed individuality and pride in their family names and newfound identities. The BBC “Name Chains” graphic is one of the rarest and its reemergence on a women’s lifestyle model is quite fitting.