Inside Nike’s “DEPARTMENT OF UNIMAGINABLE” Pop-Up For Air Max Day 2019

Department of Unimaginable - Air Max Day 2019
Department of Unimaginable for Air Max Day 2019 / via James Ng for BallerStatus.com

In celebration of Nike’s annual Air Max Day, the brand has erected a pop-up space in Los Angeles they dubbed the “DEPARTMENT OF UNIMAGINABLE”.

Inside, various renditions of the iconic Nike Air Max silhouette are on display, with shoes from the beginning of the Air Max lineage all the way up to present day shown in chronological order, as well as other Air Max visuals to enjoy and learn about the model’s rich history.

For Nike fans lucky enough to visit the space, they can also participate in ON AIR workshops led by Nike designers and collaborators. These workshops feature design-focused curriculum that covers Industrial Design, Color Design & Materials Exploration and Illustration & Typography. Each experiences is highly visual, with a mix of lecture style learning and hands on doing, focused on design principles and creative thinking.

In addition to Los Angeles, these DEPARTMENT OF UNIMAGINABLE spaces are also open in Toronto, Chicago and New York City.

Below is the schedule and address. You can register here: CLICK HERE to Join the DEPARTMENT.

DEPARTMENT OF UNIMAGINABLE
5209 Wilshire Blvd
Los Angeles, CA

3.29 | 12 – 9 PM
All consumers welcome! Pre-Register for Workshops.

– 9-12PM – On Air Workshop: Photography (special offering)
– 1-3PM – On Air Workshop: Industrial Design
– 4-6PM – On Air Workshop: Graphics & Print
– 7-9PM – On Air Workshop: Color & Material

3.30 | 12 – 9 PM
All consumers welcome! Pre-Register for Workshops.

– 9-12PM – On Air Workshop: Photography (special offering)
– 1-3PM – On Air Workshop: Color & Material
– 4-6PM – On Air Workshop: Graphics & Print
– 7-9PM – On Air Workshop: Industrial Design

3.31 | 12 – 9 PM
All consumers welcome! Pre-Register for Workshops.

– 9-12PM – On Air Workshop: Photography (special offering)
– 1-3PM – On Air Workshop: Industrial Design
– 4-6PM – On Air Workshop: Graphics & Print
– 7-9PM – On Air Workshop: Color & Material

FEATURED NIKE DESIGNERS
Dylan Raasch: Sr. Creative Director Air Max
Leela Ivie Joshi: Senior Color Designer
Umereen Qureshi: Footwear Color Design
Caroline Fullerton: Material Design Manager (NSW Fuel)