Alpha Industries returns with another new collaboration with A Bathing Ape for FW20.
The latest collabo between BAPE and Alpha Industries sees military aesthetics blending with street textures. The collaboration boasts nine unique items including an MA-1 jacket, a down jacket, a hoodie, trousers featuring six pockets, and both long and short sleeve tees.
The BAPE graduation camo from 2012 makes an appearance as the main visual component for the collection, with its beige colour appropriately fitting the Air Strike theme. All garments in the drop are made of high-quality fabric with military cuttings, while featuring plenty of signature motifs and branding details, including the BAPE signature ape head logo, the BAPE hunting logo, the US army, shark, tiger and WGM symbols, as well as the Alpha Industries classic “Flying A” motif.
The BAPE x Alpha Industries collection launch October 17, while the Alpha Industries fall-winter items drop October 23.
Additionally, Alpha Industries has announced a new partnership with I.T as its sole partner in China regions. The partnership includes brand marketing, product planning, store retail management and e-commerce. “With the synergy of the partnership with ALPHA INDUSTRIES, we look forward to our future endeavors.” said I.T representative.
“We see strong opportunity for Alpha Industries in China, having seen great demand from Chinese consumers both locally and internationally for years. We are excited to launch our relationship with I.T as they are the right partner to reach our fans to drive long-term brand affinity and growth for our future.” – Mike Cirker, CEO of Alpha Industries.