This week, in celebration of the launch of Vans’ new ComfyCush technology, we visited Vans ComfyCush High in NYC to see the product firsthand.
The invite-only activation was incredibly well curated, transforming a space in east Williamsburg, Brooklyn into a high school, but with a twist only able to be done by Vans.
Upon arrival, you received your class schedule and then were told you needed to go to your locker to get “in uniform” (put on the new sneakers) or else you’d end up in detention. As a person who’s worn Vans since high school, this was a perfect setting and start to my night.
After putting on the Vans ComfyCush Era, I immediately understood why they have been developing this technology and had gone to such lengths for the launch event. The Eras are even more comfortable than the original, which I didn’t think was possible, as they’re already one of the most comfortable and durable sneaker available. From the outside, they look just like the original, but with more support, which is perfect for skating, walking all day/night through the city, or just kicking it around the house.
From there, I headed to homeroom where they had music and free beer, which was how I wish I started all of my school days. After getting properly hydrated, I hit Science and then History class, where they had skateboarding royalty and life long collaborator Tony Alva. Tony told stories of how his relationship with Vans and the early Santa Monica days played out, which I thought was incredibly fitting for him to be a part of this launch.
The night ended with a surprise performance by no other than the goat, Lil Wayne. Wayne delivered an incredible performance giving you all the hits.
I walked out with a huge smile on my face and in awe of what I’d call my best day of High School.
The ComfyCush Era is available worldwide now. Visit Vans.com/ComfyCush for more info.
Words and photos by Chris Herche