Heritage tennis brand K-SWISS links with the NO H8 campaign — a charitable organization whose mission is to promote LGBT marriage, gender, and human equality — for a collaborative sneaker.
The partnership has resulted in a limited-edition version of the iconic Classic VN, debuting ahead of Pride Month 2020. The sneakerās design is full of color with rainbow stripes and a special “ALL ā¤ļø NOH8” imprinted on the solesāa representation of the positive message taken with every bold step.
The unisex collection is crafted from the Classic VN white leather with signature 5-stripe branding in Rainbow Pride colors, with Rainbow Pride colored D-ring lacing and a rainbow embroidery shield at the tongue. A clear rubber outsole features the printed message āAll ā¤ļø NOH8.ā The sneakers are finished with a comfy internal EVA foam midsole, and an ortholite sock liner emblazoned with the NOH8 logo. Each sneaker comes packaged in a limited-edition box featuring a collage of hundreds of faces photographed by Adam Bouska for the NOH8 Campaign.
The K-Swiss x NOH8 Classic VN will be available on June 1, 2020 on KSwiss.com and Amazon.com for $75 individually or $100 with limited edition matching rainbow stripe socks.