Heritage tennis brand K-SWISS links with the NO H8 campaign — a charitable organization whose mission is to promote LGBT marriage, gender, and human equality — for a collaborative sneaker.
The partnership has resulted in a limited-edition version of the iconic Classic VN, debuting ahead of Pride Month 2020. The sneaker’s design is full of color with rainbow stripes and a special “ALL ❤️ NOH8” imprinted on the soles—a representation of the positive message taken with every bold step.
The unisex collection is crafted from the Classic VN white leather with signature 5-stripe branding in Rainbow Pride colors, with Rainbow Pride colored D-ring lacing and a rainbow embroidery shield at the tongue. A clear rubber outsole features the printed message “All ❤️ NOH8.” The sneakers are finished with a comfy internal EVA foam midsole, and an ortholite sock liner emblazoned with the NOH8 logo. Each sneaker comes packaged in a limited-edition box featuring a collage of hundreds of faces photographed by Adam Bouska for the NOH8 Campaign.