Death Row Records has announced the launch of the “Death Row Experience”, a virtual retrospective gallery that celebrates the 30th anniversary of the iconic label this year.
Death Row, now owned by Entertainment One (eOne), is largely responsible for catapulting gangster rap into mainstream consciousness. The virtual experience, created by Flux88 Studios in partnership with TillaVision, and is open to the public.
Death Row Records was formed in 1991. The label stands as one the most successful stories in music history with record breaking RIAA certified albums that include 2Pac’s All Eyez on Me reaching 10x platinum plus, Until the End of Time and Don Killuminati albums reaching 4x platinum with Better Dayz at 3x platinum, Snoop Dogg’s Doggstyle reaching 4x platinum with The Doggfather reaching 2x platinum with many similar and notable accolades.
Once owned and operated by Dr. Dre and Suge Knight, both were instrumental in revolutionizing rap music that maintains relevance to this day.
The “Death Row Experience” includes the story of the label’s rise plus their legendary artists and albums, including 30 easter eggs to celebrate 30 years of history and NFTs (created by TillaVision) not to be missed. Fans will be able find rare collectibles that link out to liner notes, medallions that redirect to NFT’s, three pagers with real phone numbers and more fun activations.
In addition, fans are encouraged to participate in the virtual museum by uploading their own photos and videos to commemorate the anniversary of their favorite Death Row artists from concert photos, videos, old ticket stubs and anything else. Fans can submit their content when visiting the virtual museum entrance page. The fan exhibit will be open on June 30.
Visit the free gallery and gift shop for exclusive items. Visit DeathRowExperience.com for more info.