Lexus has recently unveiled a new marketing campaign its updated line of RC coupes, which includes the all-new 2020 RC F Track Edition, a limited-production model that offers a new level of performance.
The new RC coupes feature numerous engineering updates, making them some of the lightest, fastest, and most dynamic vehicles produced by Lexus. This is showcased in two new ad spots: “One Track Mind,” and “Fast”.
“Since its inception, Lexus has challenged convention. We redefined sophistication, technology, and craftsmanship in the luxury segment, and we’re doing it again by redefining performance without losing sight of those key tenets,” said Lisa Materazzo, Lexus vice president of marketing. “Lexus’ legacy was not born on the racetrack, but – as the ads highlight – these coupes are built for speed.”
The 2019 Lexus RC and 2020 Lexus RC F are now available in dealerships nationwide, while the RC F Track Edition is available in limited quantities.