LRG x Suavecito Pomade
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LRG x Suavecito Pomade

LRG links up with a brand from its hometown of Santa Ana, California for its latest collaboration with…
Jonas Bevacqua
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Cause Of LRG Founder Jonas Bevacqua’s Death Still Unknown After Autopsy

The fashion and urban communities were shaken up earlier this week, when news of the death of LRG co-founder Jonas Bevacqua spread across Twitter. Now, in the days following the 33-year-old fashion mogul's death, his passing remains a mystery. An autopsy of Bevacqua was completed Wednesday (June 1), and it failed to determine a cause of death, according to SeattlePI.com. However, authorities are now awaiting results from toxicological and other tests...
Jonas Bevacqua
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LRG Founder, Jonas Bevacqua, Found Dead In L.A. Home (Updated)

Jonas Bevacqua, the co-founder of popular clothing brand Lifted Research Group (aka L-R-G), has reportedly passed away. However, details regarding his death were unknown at press time. Twitter timelines have been flooded with shocked reactions to the news, since he began early Tuesday (May 31). The official Karmaloop Twitter account (@KarmaLoop) released this statement: "Our thoughts & prayers go out to the loved ones of Jonas, co-founder of LRG...

Duck Down Records Teams Up With L-R-G For Limited Hoodie

Due to the longstanding relationship -- which in the past has included cover art, tees, and even print ad campaigns -- L-R-G and Duck Down Records have teamed up once again to celebrate the label's 15-year anniversary with a zip-up hoodie. Available through Duck Down's online store, the collaborative hoodie comes in navy, with raised double-D lettering in front with the classic L-R-G logo...
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LRG’s Fall 2010 Collection Video Introduction

LRG has been hard at working putting together their Fall 2010 Collection, and it's finally here. The company recently put together a video piece, which they filmed in New Orleans, introducing you to their new line to close out the year. It consists of 14 individual themes spread through three deliveries for more options of styles to keep you looking fresh from back-to-school until the holidays...