Reebok introduces the built to last “FOMO Is Dead” footwear and apparel lifestyle collection, comprised of classic footwear styles.
The product featured in the line is a departure from the iconic, pristine white classic Reebok sneakers. “FOMO Is Dead” was created to remind sneaker enthusiasts that sneakers are meant to be lived in, not displayed on a shelf. Each pair of shoes in the collection features a vintage aesthetic and heritage details to make the pieces feel pre-worn and lived in.
CLUB C 85 – The iconic court shoe, the Club C 85, incorporates Reebok heritage colorways and
a badge from the Reebok Archive on the tongue to spark nostalgia. White/burgundy and white/green available in unisex sizing. White/rose and white/blue available in women’s sizing.
CLASSIC LEATHER – Featuring a soft terry lining and faded suede heel tab, this version of the historic Reebok running shoe feels lived in and comfortable fresh out of the box. White/grey, white/chalk, and chalk/blue available in unisex sizing. White/rose and Vintage chalk/blue available in women’s sizing.
BB 4000 II – Originally launched in 1989, the BB 4000 III was the update to Reebok’s first basketball footwear range from 1986. This iteration of the shoe stays true to the worn-in, heritage feel. White/maroon and chalk/blue available in unisex sizing.
BB 4000 II MID – This shoe features a blended design language informed by the classic lineage of the BB family and of the early PUMP-Basketball era. The model stays true to the vintage aesthetic with suede accents and a terry lining. White/green and chalk/blue available in unisex sizing.
The Reebok FOMO Is Dead collection drops July 1 on Reebok.com.