Introducing gen!us– a smart, new cannabis brand designed specifically to help unlock the creative potential within us all. gen!us is curated intentionally to aid the thinking process, open neural pathways and break down mental barriers for today’s modern cannabis connoisseur.
There are countless historical and modern geniuses who use cannabis behind the scenes. gen!us is on a mission to tell their stories. Given today’s constant pressure to innovate, come up with new ideas and think “outside the box,” gen!us is the cannabis solution that enhances creativity. gen!us is not a title, but an untapped destination within us that is waiting to be unleashed.
gen!us exists at the intersection of legacy and modern cannabis. Cannabis for creatives, led by 25-year-old prodigy, CEO Chris Clifford, who started his first company when he was just 17. gen!us embarks on an exciting path to develop state-of-the-art products that foster the flow state and unlock the “genius stream,” where new ideas can emanate uninhibited by conventions and mental blocks. “Cannabis has fueled some of the world’s most gifted innovators and artists in their creations. They inspire us to create cannabis on their level,” says Clifford.
Clifford and his roster of cannabis industry veterans are joined by thought leaders from the tech, spirits, fashion, literature and the arts and entertainment industries. Every aspect of the brand, down to the bold hues of gen!us’ sleek package design, are visualized to fruition via an art and fashion lens.
Embracing the enlightened territory reached through cannabis use, product campaigns have been photographed by noted artists Maggie West, Daniel Forero and Justin Jerrod, playing on color, composition and the artistic shapes of smoke.
gen!us flower is available in 3.5g and 7g; pre-rolled joints in 1g singles and .5g 4-packs; disposable vapes in .3g; and cartridges in .5g and 1g and is available for delivery and in select California dispensaries, including the flagship boutique dispensary located at 7569 Melrose Avenue in Los Angeles.