UNDRCRWN Reveals Lookbook For 2011 Spring/Summer Collection

For their 2011 Spring/Summer collection, UNDRCRWN channels their “World Champions” styling through the lens of Greek mythology and its visual influence on sports culture. The sports-inspire brand re-works iconic motifs like the winged foot and lightning detailing, as seen in the imagery from the line’s lookbook they sent to us. The collection starts by taking on a modern interpretation of Zeus — the chieftain of Gods — whose symbol is historically represented…
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UNDRCRWN Unleashes Limited Edition ‘Chicago’s Finest’ Tee

UNDRCRWN sure has perfect timing. As Derrick Rose is named NBA MVP this season, leading his Chicago Bulls to the conference semi-finals, the sports lifestyle brand unleashes its “Chicago’s Finest” tee. The company says the limited edition tees are “sprinkled with iconic Chi-town graphics”, showing the word “CH1CAGO” diagonally across the front of the tee, with a “D” graphic with two red roses crossing it on the left side of the chest…
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UNDRCRWN, E-40 Team Up For Limited Edition Snapbacks, Tee Collabo

In support of his recently released dual albums, Revenue Retrievin’: Overnight Shift and Graveyard Shift, Bay Area great E-40 has teamed up with long running sports-inspired brand, UNDRCRWN, for a limited edition collaboration. Reminiscent of the “Rated Rookie” Donruss baseball cards of yesteryear, the UNDRCRWN x E-40 collaboration takes a sports-inspired approach on everything from the packaging to the baseball-styled…
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UNDRCRWN To Drop Collection Inspired By College ‘March Madness’

With college basketball’s March Madness set to go full steam this week, UNDRCRWN will be dropping a new collection in spirit of this time of year. Dubbed simply, the “March Madness” collection, the new selection of tees honor college history’s most legendary teams, people, and moments of the past 20+ years. The collection includes the “FRESHman Five”, the “North Cakalak”, “The Shark” Tee, the “Crazies”, the “85 Illanova”, and the “UC Devils”…
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UNDRCRWN Drops ’85 Dunk’ Capsule Collection Honoring 1985’s Slam Dunk Contest

UNDRCROWN dropped their brand new “85 Dunk” Capsule Collection this week, which include four new tees inspired by NBA’s annual Slam Dunk competition. The collection is inspired by one of the best years of the annual dunk contest — 1985. That year was arguably one of the best head-to-head battles in its history, featuring greats Michael Jordan and Dominique Wilkins in the final round, with Clyde Drexler, Julius Erving, Darrel Griffith, Larry Nance…
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UNDRCRWN Drops ‘Melo’ Tee Celebrating His Move To The Knicks

Carmelo Anthony finally went home in late February, when he was traded from the Denver Nuggets to the New York Knicks right before the NBA trade deadline, and a clothing company hopped on it immediately, dropping a Melo tee. It was UNDRCRWN, who released the Melo tee, in the traditional Knicks colors. “As an NYC based basketball-lifestyle brand, it was only natural for UNDRCRWN to release the ‘Melo’ tee upon hearing the news” …
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UNDRCRWN, Tradition Collabo On ‘L.A. Blake’ Tee For NBA All-Star Weekend

In anticipation of the upcoming 2011 NBA All-Star Weekend in Los Angeles, UNDRCRWN has teamed up with L.A.-based specialty retailer Tradition for the release of a limited tee, dedicated to local Clippers rookie Blake Griffin. Dubbed “L.A. Blake,” the limited run of tees are exclusive to Tradition, and will be available starting Wednesday (January 19) at their retail locations (Ventura, Calif, and Thousands Oaks), as well as their online store…
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UNDRCRWN Unveils Its Holiday 2010 Luxe Varsity Collection

As the “Brand for Champions,” UNDRCRWN harnesses the power of collegiate tradition and “American-made” authenticity with its Holiday 2010 Varsity collection, consisting of new jackets. The new line of jackets focus on rich workmanship and quality fabrics, with specific items such as the “Simon Says” and “Toy Soldier” styles, custom-built in the Pacific Northwest. Each jacket features: 100% melton wool with full-grain leather pocket…
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