Swizz Beatz at Lotus
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Swizz Beatz Named VP of Creative Design/Marketing At Lotus

Producer Swizz Beatz has his hand in a lot of different things these days. Between producing and being a father, he’s also a creative director at Reebok; and most recently, was named VP of Creative Design and Marketing for sports car manufacturer, Lotus. According to AutoGuide.com, the move was “strategic” attempt at “targeting buyers from a different demographic.” In a clip at Lotus’ website, Swizzy is seen at his first day on the job. First, he’s flown to Lotus’ offices in a helicopter; then gets right to work, expressing his vision and new ideas while meeting with CEO Dany Bahar…
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