Derrick Rose with his adiZero Rose 2 shoe
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Adidas Unveils Derrick Rose’s Signature adiZero Rose 2 Sneaker

Adidas unveiled the never-seen-before new signature shoe for NBA star Derrick Rose's new signature basketball shoe, the adiZero Rose 2, through a new marketing campaign called "The Bull." Unveiled on Thursday (September 29), The Bull is a 60-second spot that celebrates one of league's most exciting players and showcases his athleticism, fearlessness and basketball prowess. "The adiZero Rose 2 is built for my speed, so you better want to be fast if you wear this shoe," said Rose, the NBA's youngest ever MVP. "It's stable and light, so it plays great on the court...
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Adidas Originals: All Originals, Extended Story (Big Sean 2011)

Adidas Originals has just unveiled its fourth extended cut clip from their Fall 2011 "All Originals" campaign. After dropping clips featuring Snoop Dogg, fashion designer Jeremy Scott, and NBA star Dwight Howard; their latest celebrity featured in the extended story clip is G.O.O.D. Music Record artist, Big Sean. In the fourth in their cornerstone series, the Detroit rapper talks about about authenticity and originality during the commercial, shot on location during his New York performance at Irving Plaza...
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Adidas Originals: All Originals, Extended Story (Dwight Howard 2011)

Adidas Originals has just unveiled its third extended cut clip from their Fall 2011 "All Originals" campaign. After dropping clips featuring Snoop Dogg and fashion designer Jeremy Scott ... the latest stars NBA star Dwight Howard. In the third video in the cornerstone series, Dwight Howard talks about self-expression, individuality, and the iconic adidas Originals Samoa sneaker. In the clip, the Orlando Magic stars narrates while he drives his old school ride through Mozley Park in Atlanta, to enjoy the fans, women, and the BBQ...
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Adidas Originals: All Originals, Extended Story (Snoop Dogg 2011)

adidas Originals rolled out one of four extended cuts (videos) from the Fall 2011 "all Originals" campaign on Monday (August 15), with a new cornerstone video released weekly. The first video in the cornerstone series features legendary west coast rapper Snoop Dogg. In it, Snoop narrates by giving his explanation of what it takes to be an icon, which he definitely is. It begins with the rapper getting his hair braided by a beautiful woman, while decked out, from head-to-toe in all Adidas from the trademark tracksuit to sunglasses. Turns out, he's getting ready to perform in an intimate setting for fans. What does it take to become an icon?
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Adidas Originals: All Originals, Iconics (Commercial)

This week, adidas Originals unveiled their Fall 2011 "all Originals" campaign, with a national television and digital roll-out. The campaign features entertainment icons such as Snoop Dogg, NBA stars Dwight Howard and Josh Smith, rapper Big Sean, Jeremy Scott and Sky Ferreira, and many more -- all rocking the brand's iconic footwear and apparel. "The 'all Originals' campaign celebrates the depth of the Originals brand, combining music, fashion and sport with the most popular Iconics footwear styles over the past 40 years...

Snoop Dogg Lands Deal With Adidas For Line Of Sneakers

Snoop Dogg has been working with Adidas for some time now. Back in early 2010, he helped in the promotion of a Star Wars-themed line by the athletic giant. Today, he's continuing his relationship with the company, recently revealing that he's signed a deal with Adidas for a line of his own custom sneakers. The first pair of custom Snoop Adidas will pay tribute to his hometown basketball team: the Los Angeles Lakers...