Read More 7 Etnies x Hook-Ups Collaboration Release Party (Recap)byArmando Vargas08/29/2015 Etnies invited eager skate fans to Orange County last week (August 25) to celebrate the unveiling of their…
Read More 5 Closer Look At The Nike Free 3.0 FlyknitbyArmando Vargas08/19/2015 Nike’s Free 3.0 Flyknit marks another innovative leap for the sportswear brand with a running shoe that promises…
Read More 7 Closer Look At Vans x Disney “Young At Heart” CollectionbyArmando Vargas08/06/2015 Vans and Disney unite for a collaboration of epic proportions. The extensive collection of footwear, apparel and accessories…
Read More 11 Hurley x Tribal Gear 2nd Annual Legacy Show (Recap)byArmando Vargas08/04/2015 Lowriders and classic cars were out in full force in Costa Mesa last Saturday (July 31), as apparel…
Read More Native Shoes Apollo Moc “Shell White” Launch Party (Recap)byArmando Vargas07/22/2015 Native Shoes celebrated the release of the “Shell White” colorway of their standout Apollo Moc silhouette last Thursday (July 16) at BAIT’s…
Read More 5 Closer Look At The C1RCA Windsor James EssentialbyArmando Vargas07/21/2015 Proving that subtle grey tones and a time-tested vulcanized sole is all you need to dominate sidewalks, skateparks,…
Read More 10 Adidas Soccer Ace15 & X15 L.A. Launch (Recap)byArmando Vargas07/16/2015 Adidas celebrated the release of their newly designed Ace15 and X15 cleats Wednesday night (July 15) with exclusive soccer…
Read More 6 Closer Look At The Reebok ZPump FusionbyArmando Vargas04/17/2015 Shortly before announcing their partnership with Kendrick Lamar, Reebok announced the revival of their iconic Pump technology. The…
Read More 9 Closer Look At 2015 Lexus NX 200t F SPORTbyArmando Vargas04/07/2015 Lexus recently gave us some hands-on time with their 2015 NX 200t F SPORT. We’ve been looking forward…
Read More 6 Nike LA Free Stride Rooftop Speed Run (Recap)byArmando Vargas04/03/2015 Nike Run Club and Nike LA kicked off a breathtaking running rooftop experience on Thursday (April 2), a…
Read More Apple Plans Beats Redesign To Rival SpotifybyArmando Vargas03/29/2015 Nearly a year after Apple’s acquisition of Beats By Dre, the company is reportedly redesigning the service to…
Read More 6 Nike’s SNKRS Box Debuts On “Air Max Day” In Los AngelesbyArmando Vargas03/27/2015 Nike kicked off their second annual Air Max Day on Thursday (March 26) with its biggest launch yet.…
Read More Q&A: Kevin Hart & Will Ferrell Talk “Get Hard” Movie, Jail ExperiencebyArmando Vargas03/26/2015 Actors Kevin Hart and Will Farrell share the silver-screen for the first time in Warner Bros’ comedy, Get…
Read More 14 Kendrick Lamar Shuts Down Sunset Strip With Surprise Reebok PerformancebyArmando Vargas03/25/2015 Reebok and Kendrick Lamar took to the streets of Hollywood on Tuesday night (March 25) for a CrossFit…
Read More 9 BallerStatus Presents “Monochromatic” Spring 2015 Style GuidebyArmando Vargas03/23/2015 With spring officially in bloom we decided to put away our jackets and instead don some of our…
Read More 7 Fjällräven Fall/Winter 2015 Sneak PeekbyArmando Vargas02/27/2015 Swedish outfitter Fjällräven offered us a preview of their Fall/Winter 2015 collection at PROJECT in Las Vegas earlier this month.…
Read More 7 Closer Look At The “JP Edition” Hyundai Sonata (Version 2)byArmando Vargas02/25/2015 Earlier this month (February 16-18), we made the trip to Las Vegas to see the latest streetwear has…
Read More 7 7 Days With The New Lexus RC 350 F SportbyArmando Vargas02/18/2015 Following our formal review of the 2015 Lexus RC 350 F Sport, we present the conclusion of our seven-day…
Read More 9 A Closer Look At The 2015 Lexus RC 350 F SportbyArmando Vargas02/11/2015 Our friends at Lexus recently gave us some hands-on time with their 2015 Lexus RC 350 F Sport. We’ve…
Read More 7 A Closer Look At The Adidas Ultra BoostbyArmando Vargas02/09/2015 Fit, feel and transition. These were the three areas adidas seeked to elevate in their newest BOOST model…