PSD, the leading premium underwear brand, has announced a new partnership with standout high school basketball star Kiyan Anthony. This marks Kiyan’s first ever endorsement deal in the NIL space, and for PSD, they add a rising star in Anthony to their A-Level Roster.
“I am very excited for my first-ever partnership with PSD. It’s more than just a partnership; it’s a collaboration that represents my style and my love of basketball. Together, we’re going to redefine what it means to be comfortable and confident both on and off the court.” said Kiyan Anthony.
PSD and their team of leading designers developed a collection with Anthony staying true to his Brooklyn roots and eye for the new generation of fashion. Anthony’s first drop is now available at PSD.com and in major retailers – Footlocker, Hibbett, and Champs Sports for Spring 2024.
“We’re proud when we are someone’s first ever deal and value that he trusts us,” said Curt Flaitz, Co-Founder and CEO at PSD. “It’s another testament to the brands longevity when the next generation has the same excitement as the generation before them.”
Kiyan is the latest in a long line of athletes who have signed deals with PSD, including Jimmy Butler, Ja Morant, Bronny James, Trae Young, Marshawn Lynch, Tyler Herro and others.