Fender, the world’s largest guitar manufacturer, has teamed up with lifestyle brand Brixton for the launch of a limited unisex collection of timeless headwear pieces inspired by iconic musicians and Brixton’s heritage designs.
The Brixton x Fender collection features 7 pieces with an array of unique designs that embody the heritage of guitar blended with timeless style, a perfect gift for the music fan this holiday season. Each features distinctive details that include roach clips, guitar pick holders and other musical references. There’s also silk band and brim taping, 100% genuine leather bands and custom liners.
Styles include the Fender Flood Fedora, the Fender Refugee Fedora and Fender Philly Baggy Snap Cap.
“We are always exploring how to connect with Fender fans in unique and unexpected ways,” said Dan Heitkemper, Fender’s VP Licensing & Product. “Our collaboration with Brixton on this headwear collection is a tip of the hat, so to speak, to the artists who have left a lasting impact on our culture and on music fans around the world. Through this partnership, we are thrilled to offer Fender and Brixton fans alike with an exclusive piece of art that can be adorned and taken with them anywhere – just like the guitars of the artists they were inspired by.”
For its campaign, Fender and Brixton tapped Grammy®-nominated psychedelic-soul duo Black Pumas to share their approach to guitar, culture and how they find inspiration on their musical journey. Exemplifying the juxtaposition between past and present, Fender and Brixton selected Electro-Vox in Los Angeles, the world’s oldest working studio, as the backdrop for the Best New Artist-nominated duo to share how they take inspiration from past to make music for the present – as is the case with Brixton’s approach to product.