PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer.
For the rapper’s first signature sneaker, he was involved intimately throughout, from the initial inspiration to the final design. Intended to be worn both on and off the court, the RS-Dreamer is equipped with the latest technology while having a fashion-forward and disruptive design. It leverages PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility. As for the design, the debut sneaker includes a J. Cole “DREAMER” logo.
“When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others,” says J. Cole. “Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”
This RS-Dreamer is the first of several signature styles with J. Cole and is inspired by his ongoing commitment to follow his dreams. It will also be worn on the court by PUMA Hoops athletes.
The PUMA x J. Cole RS-Dreamer releases July 31 at PUMA.com, PUMA stores and other retailers for $125 USD.
A limited apparel collection to compliment the RS-Dreamer will also be available for purchase.