With Nike Air Max Day (3/26) coming, Foot Locker has announced the upcoming launch of its own “Discover Your Air (DYA)” Network – a continuation of its “Discover Your Air” creative platform for Nike Air product.
In celebration of the holiday, the launch of the Discover Your Air (DYA) Network features unique cable TV-inspired programming. It is comprised of four marquee shows reminiscent of the 90’s that highlight different generations of the Nike Air Max for fans of each one. DYA Network is nostalgic of Foot Locker’s iconic commercial from the early 90’s encouraging shoppers to come to the stripes. The programs will air throughout March on Foot Locker’s Instagram, Facebook, YouTube and Snapchat.
Also, throughout the month of March, Foot Locker will be the ultimate destination for Nike Air Max drops. Stay tuned for more…
Foot Locker will launch the Nike Throwback Future Pack on March 21, 2019.