In celebration of the upcoming season of HBO’s Game Of Thrones, Adidas Running has teamed up with the network for a unique collaboration, with the Ultra BOOST as the canvas.
The collaboration features a collection of six limited-edition UltraBOOST, each designed to represent the characteristics, colors and details of the heroes and villains to which they refer.
The shoes feature subtle references to the different warring factions of Westeros, including the sigil on the tongue and motto on the heel tag, while house motifs inspired by the show come together in distinct colorways.
“Collaborations with franchises like Game of Thrones are part of our DNA,” said Alberto Uncini Manganelli, General Manager adidas Running. “When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”
The limited-edition adidas x Game of Thrones UltraBOOST collection drops March 22nd at Adidas.com, via the adidas app and at select retailers for $180 USD.