In celebration of the launch of the first-ever 2019 UX, Lexus partnered with designer John Elliott for “Sole of the UX” — which are custom tires inspired by his John Elliott x Nike AF1 shoe.
The tires reimagine the classic silhouette of Elliott’s sneaker, and revealed at Elliott’s New York Fashion Week after-party last week. The collaboration features an all-white UX with custom tire details inspired by Elliott’s design, including white on white layers, double-stitched leather and a stepped metal air valve evocative of his stacked metal lace tip.
“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said John Elliott. “It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries.”
“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
“Sole of the UX” will make additional appearances throughout the country later this year.