Sports stars today are more than just that, they’re also regarded as celebrities and influencers, especially with the rise of social media. This has seen them become the target of brands who are looking to get their name out there in the public eye, none more so than gambling and gaming companies. The leading names in the gaming industry are now all seemingly backed by top sports stars, helping to propel them into the limelight.
Former French footballer Robert Pires is the face of bwin. As a player Pires starred at both club and international level, winning the World Cup, European Championships, Premier League and FA Cup, amongst other things. With Pires being a household name in both his native France and the UK, he’s the perfect choice for bwin, especially as he’s known by people of all ages. The brand is a subsidiary of GVC Holdings, a global company, which is a member of the FTSE 100 and owns other leading brands like Party Casino.
Shane Warne is by far and away one of the greatest spin bowlers of all time and one of the most famous cricketers to ever grace the planet. Warne, is known as a big personality, has always had a passion for poker and after retiring from pro cricket over a decade ago, he began playing in various poker tournaments around the world. This opened the perfect opportunity for him to become a brand ambassador for 888, one of the world’s first ever gaming brands. They’ve now established themselves as one of the best, with Warne and 888 working hand in hand successfully since 2008.
When it comes to iconic sports stars who are still active, you’ll struggle to find anyone on Neymar’s level. The Brazilian, who recently swapped Barcelona for PSG in the biggest transfer deal of all time, is courted by some of the world’s leading brands and when it comes to gaming it is Pokerstars who won the day where Neymar is concerned. Neymar can regularly be seen at Pokerstars events, while also being active across their social media platforms too. Neymar has also linked up with other famous footballers such as compatriot Ronaldo Nazario and Cristiano Ronaldo in Pokerstars related events and activities.
Most sports fans around the world will have heard of the enigmatic horse racing jockey Frankie Dettori. Small in stature but big in personality, the Italian is one of the greatest and most famous jockeys of all time and it’s no surprise that Ladbrokes took him on as a brand ambassador in 2016. As the face of Ladbrokes, Dettori can be seen across all their marketing campaigns, while also writing blogs on the sport he loves dearly. Dettori managed to create history in 1996 by winning all seven races on British Champion’s Day, with this achievement being recognised by the creation of the video slot game Frankie Dettori’s Magic Seven.