It’s no surprise that comedian Lena Waithe — who was proposed to by her fiancé with a pair of sneakers instead of a ring last year — will be starring in and executive producing a show about sneakers.
The unscripted show, titled You Ain’t Got These, will focus specifically on sneaker fashion.
Waithe is most known for her Emmy-award winning role on Master of None. She’s also appeared in Dear White People and Ready Player One and created comedy series The Chi, which she won an Emmy for.
Waithe, 34, has been incredibly public about her love for sneakers, even poking fun at herself in a Nike commercial about her extensive sneaker collection — she owns over 100 pairs.
You Ain’t Got These is greenlit from Boardwalk Pictures and will be aired on the short form streaming platform Quibi.
According to a recent article by Lesley Goldberg, The Hollywood Reporter, the show will center on the intersectionality of the sneaker culture.
“The series will highlight the subtext of race, politics, class, gender, creativity, commerce, addiction and self-expression that goes into every pair,” Goldberg wrote, “All told through the lens of characters who define the unique subculture that is on the verge of going mainstream.”
The show will be produced by Guillermo Del Toro, Antoine Fuqua, Andrew Fried, Jordan Wynn, Dane Lillegard, Jonathan Hausfater and Andrew Coles.
“We are thrilled to be collaborating with Lena. She is a singular creative voice of her generation, and her passion for this subject is infectious,” Fried told THR. “Jeffrey Katzenberg has always been at the forefront of whatever is next in the entertainment industry. Quibi presents the opportunity to tell stories and reach audiences in a unique way and we are excited to be among the first unscripted series on this new platform.”
Shortly after the THR article was released last week, Waithe took to her Instagram to post about how excited she is to start filming the show.
“[I’m] grateful to Jeffrey Katzenberg for being such a visionary and for believing in our vision right away,” she wrote. “Myself, Andrew C., Jonathan, Dane, Jordan, and Andrew F. couldn’t be more excited to talk about how sneaker culture goes much deeper than shoes.”