PUMA continues its 50 year anniversary with yet another special drop. For this release, the brand pays homage to two iconic legends.
1968 was a defining year for two legends – Tommie Smith’s remarkable gold medal victory and historic silent protest against social injustice at the ’68 Summer Games in Mexico, as well as PUMA’s iconic Suede silhouette. To honor this, PUMA unveils the “POWER THRU PEACE” capsule collection.
The PWR THRU PEACE Collection draws inspiration from the Mexico ‘68 Olympic symbol and typefaces designed by artist Lance Wyman. The styles in the range feature graphics by Wyman himself, as well as implements of the Peace Dove and Tommie Smith’s iconic “Raised Fist” symbol. In 1968, Wyman designed one of the most recognizable graphic campaigns in Olympic history with its bright, hypnotic designs and bright colors used. In 2017, Wyman was awarded the AIGA Medal for his “mastery of visual
The packs within the collection are represented by the five Olympic regions, with iterations and design elements unique to its own – Europe, Africa, Asia, Australia and the Americas.
The Suede x PWR Thru Peace Collection releases Oct. 16. All profits from the sales of this collection will be donated to charities pursuing universal equality as part of PUMA’s #REFORM initiative.