The collaborations keep coming for PUMA. This week, the brand and fashion icon Karl Lagerfeld announce an upcoming capsule collection for both men and women.
Marking 50 years since the PUMA Suede’s first launch, the “Suede 50” program throughout 2018 culminates in the highly-anticipated release of the KARL LAGERFELD X PUMA collection.
Originally invited to design a KARL LAGERFELD iteration of the classic Suede sneaker for the anniversary celebration, the partnership eveloped into the creation of a complete 13-piece capsule. Bringing together two iconic brands, each with their own unique aesthetic, the result is a chic, contemporary fusion of KARL LAGERFELD’s signature design aesthetic and PUMA’s sporty, street style classics.
The drop features two unisex Suede sneakers, both inspired by KARL LAGERFELD’s iconic signature aesthetic – a tuxedo jacket, high white collar, tie and sunglasses. The shoes feature either a playful KARL graphic or removable sunglasses detail. The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 Jumpsuit, both are stylish plays on PUMA’s iconic Track Jacket with 7mm stripes, a Track Top, and a cropped Tee. The men’s collection features a slim-fit Hoodie and matching Sweat Pants, plus a logo Tee. There’s also a backpack, a shoulder bag and a baseball cap featuring custom KARL LAGERFELD X PUMA branding.
The PUMA x KARL LAGERFELD capsule drops October 19, three days following the official 50th anniversary of the original Suede Classic release. Get it at KARL.COM and Puma.com, as well as both their retail stores.