Introducing the Air Jordan 33

Air Jordan 33

The latest iteration of the Air Jordan line is here. Here’s a first look at the upcoming Air Jordan 32… with Nike’s FastFit technology.

“This year’s game shoe, the AJ XXXIII, is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight,” says Michael Jordan. “From day one, we’ve taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style.”

The new Jordan 33 progresses the legacy of visible AIR technology seen throughout the Air Jordan line dating back to the 1980s. FastFit offers up a new system for containment on the court.

Here’s how it works:

1. Loops on the tongue and heel allow easier entry

2. The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown

3. Eject by pulling the side loops to release the cables

As with previous Jordan models post the AJ3, the AJ33 features subtle design cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the III, IV, V and VI. There’s also an extra-large tongue that features the Jumpman logo — which on the AJ3.

The AJ33 also sports Jordan Brand’s Flight Speed technology (now made with the same carbon plate approach as the Nike Zoom VaporFly 4%) and the Nike Zoom Air unit.

The Air Jordan 33 drops Oct. 18th online and at select retailers worldwide.