PUMA has linked with South Korean boy band BTS for the launch of this iteration of the classic PUMA Basket.
Dubbed the PUMA Basket “MADE BY BTS”, the campaign showcases the classic silhouette paired with each BTS member’s unique style. The sneaker itself comes in a mixture of black and gold, which sits atop a predominently white patent leather base. A logo designed by BTS and engraving of the group’s debut date is applied to all over the products, including the outsoles and heel cups.
“We are very happy to grow with BTS and hope to roll-out meaningful campaigns with them in the future just like we have been doing for the last four years,” says Adam Petrick, Global Director for Brand Marketing at PUMA.
BTS has become a pop titan, breaking records such as winning Top Social Artist Award at the Billboard Music Awards in two consecutive years, achieving the first rank on the Billboard 200.
The PUMA BASKET MADE BY BTS drops Sept. 1 at PUMA.com, PUMA stores and select retailers worldwide.