Ice Cube Sets Sights On Something Bigger for the BIG3

Ice Cube x BIG3
via BIG3 / Getty Images

Season 2 of the Big 3 wrapped up in Brooklyn last week, with Power becoming the 2018 champion.

Eight teams played a total of ten weeks in ten different cities including making its international debt in Toronto Canada. It has no doubt been a successful year for Ice Cube’s 3-on-3 basketball league.

The Big 3 increased their viewership, as FOX broadcast four out of the 10 weeks for two hours and the league’s streaming deal with Facebook. However, Cube stressed his primary concern is to enhance the in-game experience.

“We wanted it to feel like a basketball festival because you have so much history and you have so many names and players that you are seeing,” Cube told us in a phone interview. “We are moving towards a more festival-like experience in the area [and] in the parking lot. We want this thing to spill out into the streets.”

Cube, already making steps in the right direction, treated season 2 fans to a few pre-game concerts. And, even rappers such as Too Short and E-40 performed for the Oakland crowd. But, it’s not just musicians that are interacting with the audience.

“We have players doing autograph sessions and selfies and actually interacting with the fans and not just being a number and a name and walking in and out of the tunnel,” Cube explains.

And fans seem to be onboard. “There’s something to say about our league that we’re live on TV, but fans still want to come into the building and see it live — in-person. That let’s us know we have a good in-house product,” said Cube.

Week 8, The Big 3 drew an all-time attendance record, as 16,402 people came out to Dallas, Texas to watch Jermaine O’Neal, Glen “Big Baby” Davis and Stephen Jackson.

There should be no excuse to attend a Big 3 game Cube said. “We shouldn’t be here in Brooklyn and you’re watching it on TV in Brooklyn. Treat you’re your don’t cheat yourself. “