Despite a recent robbery, Rich The Kid isn’t slowing down, delivering the latest visual from his debut album, The World is Yours.
This week, Rich unleashes a mind-bending video for “Lost It”, featuring Migos’ Quavo and Offset. In the clip, he escapes from an underground psych ward, where he is being held against his will, drugged and brainwashed. But, Quavo is outside and tries to bust him out.
Rich The Kid’s The World Is Yours is out now. It debuted at No. 2 on the Billboard 200.