Fashion brand Rag & Bone has tapped one of hip-hop’s biggest figures in Eminem for an exclusive collaboration, dubbed “The Icon Project”.

The collection features one of Em’s favorite pieces of apparel: the hoodie. It’s Rag & Bone’s first hoodied sweatshirt, which was designed by Eminem himself. It comes in three different colorways and features subtle hits, including a stylized take on “313”, the area code of Eminem’s Detroit hometown.

Additionally, the capsule includes a series of three T-shirts emblazoned with graphics inspired by some of Em’s most iconic lyrics.

The Rag & Bone x Eminem capsule collection is set to launch at a one day only pop-up in London on July 13 to coincide with the final days of the rapper’s European leg of his “Revival” tour.

The collection will then be made available via Rag & Bone’s online store on July 14.

Buy at Rag & Bone's online store