For 30 years, “Just Do It” has been more than a catchy advertising slogan, but a mantra for athletes across the globe. The three simple words, coined by Dan Wieden of Wieden+Kennedy, has become iconic and an inspiration for athletes and consumers alike.
To celebrate the 30 years, Nike has opened the Just Do It HQ in Los Angeles, where all aspects of the Nike Training Club app are brought to life, from curated training programs led by Nike Master Trainers, professional athlete drop-ins and education workshops, to the latest in Nike Training product.
We had the chance to tour the facility and participate in an intense cross-training workout, and we are sharing an inside look with you guys. The facility itself features state of the art equipment and workout areas both indoor and outdoor, recovery areas including cryotherapy, and a health bar.
For women, the Brahaus is a destination service and personalized experience to fit, choose, and style their own sports bra. Nike provides the support for the sport and style for women to get out there and “just do it.”
Pro athletes Jared Goff of the Los Angeles Rams, Kyle Kuzma of the LA Lakers, Chloe Kim, Olympic gold medalist snowboarder, and pro skateboarder Leticia Bufoni were part of the panel to introduce the opening of the new space and participated in the workouts offering some advice and motivation.
According to Kuzma, “It’s about hard work and outworking guys. Sports is a marathon.”
Athletes make sacrifices and are often told they can’t do something, which they use as motivation to disprove their haters. “Hard work and sacrifice. I didn’t go to prom. It was hard when people told me I can’t do it. That girls shouldn’t be a snowboarder. But just do it. Don’t let people tell you what to do,” added Chloe Kim.
The Just Do it HQ will be open from June 21 through August 12. Guests are invited to access the Just Do it HQ by signing up to become a NikePlus member via any of the Nike apps and downloading the NTC app for push notifications and signing up on the to opt in for exclusive alerts to register.
Take a look inside in the photo gallery above.
Nike Just Do It HQ
1541 N. Cahuenga Blvd.
Los Angeles, CA 90028
Story and photos by John Pangilinan for BallerStatus.com