TDE has partnered with Nike on the official merch of the label’s upcoming “Championship Tour.”
The 29-city tour, headlined by Kendrick Lamar , kicked off Friday (May 4) in Vancouver. So, in partnership with Nike, TDE dropped exclusive tour merch, consisting of hoodies, T-shirts, caps, and the Kendrick x Nike Cortez “Kung Fu Kenny”.
The apparel piece feature reflective designs and comes in a selection of red, black, and white colorways. Phrases such as “DAMN” and “Top Dawg” can be seen across the gear, in honor of Kendrick Lamar and TDE’s CEO, of course. The Nike Cortez kicks are designed in a black colorway, white traditional Nike swoosh, and a red tongue label reading “BET IT BACK”.
Apparel will be priced at $35-$85 USD, and will only be available at six retail pop ups along the tour. The pop ups will be located at these select city dates: Los Angeles at Blends (May 9-13), Houston at Social Status (May 19-20), New York at Concepts (May 26-30), Boston at Bodega (June 4-5), Toronto at Livestock (June 11-12) and Chicago at Notre (June 14-15).
If you can’t make it to the tour, select items can be purchased at the TDE website.