Kanye West
via Pieter-Jannick Dijkstra / CC-BY-2.0

Kanye West’s social media takeover continues.

Since returning to Twitter earlier this month, Kanye has made a number of announcements, from new music to new sneakers to changes within his management team.

Apparently, the global rap star is planning to return in a big way… including the evolution of his YEEZY brand,

One of the first steps is filing for his trademarks.

According to TMZ, Kanye’s team has submitted trademark applications for YEEZUS… and not just for clothing, but a range of categories, from music and sneakers, to cosmetics and kitchen appliances.

Additionally, he’s filed docs for a new California company called Yezzy Offshore Inc. earlier in the month.

As evident on Twitter, Kanye has a huge vision for the future. ” Yeezy will hit a billion dollars this year. It is the 2nd fastest growing company in history,” he tweeted.