Fresh off the release of his KOD album, J. Cole delivers a trippy video for the album cut “ATM”.
The video carries a money-heavy theme, with the rapper counting bags in a colorful room with a video vixen, while inside the bags, a version of himself is counting cash inside. Eventually, a group of pre-teens storm the room to get their hands on the cash.
Throughout, Cole makes money and loses it all gambling, before a tragic ending. MESSAGE!
“ATM” appears on J. Cole’s just-released album KOD, which stands for Kids on Drugs, King Overdosed, and Kill Our Demons.