Since 2006, FIFA and its partner Coca-Cola has taken the FIFA World Cup Trophy around the world, in the build-up to the FIFA World Cup.
The tour offers a rare opportunity for fans to see the original trophy up close and capture the moment in photography.
This week, the FIFA World Cup Trophy Tour by Coca-Cola stopped in Los Angeles… and here’s a look at the activation, which was held in DTLA at L.A. Live.
The trophy stays in Los Angeles for two days (April 19-20), arriving via chartered airplane as part of a global tour, which will also make stops in New York and Miami. For more info, visit the official website here.