McDonald’s Celebrates Big Mac’s 50th With G-Shock & New Era

McDonald's Big Mac 50th Anniversary

In celebration of the 50th anniversary of the Big Mac, McDonald’s has launched two new collaborations with G-SHOCK and New Era.

Both limited edition items pay tribute to the classic classic burger, and will release alongside new jars of Big Mac Sauce.

The G-SHOCK collaboration, the watch gets a Big Mac-inspired graphic on the face, as well as a printed strap and a limited-edition burger shaped tin. For New Era, they produced a special cap that comes in a predominantly black colorway, which features embroidered detailing including the iconic golden arches and a special 50th anniversary Big Mac logo.

The McDonald’s cap and watch will release April 14 via Rakuten’s webstore, each limited to just 1000 pieces.