Selena Gomez Unveils First PUMA Sneaker: the Phenom Lux

By Kara Straight  |  03/30/2018

Selena Gomez teamed up with PUMA on a pair of new lifestyle sneakers and they are a must have.

The pop star signed with PUMA in September, as a brand ambassador and creative consultant. Following her "En Pointe" collection in January, here's a look at her first sneaker, the new Phenom Lux.

The lifestyle silhouette debuts in an all-white colorway, with gold accents and a removable bracelet around the ankle. The sneaker also comes with a pair of fun window-pane style socks to match. Sporty yet sophisticated; what more would we expect from Selena?

Gomez has revealed that she will donate $100,000 of sneaker's sales to The Lupas Research Alliance, following her own battle with the disease. "It's been really fun working so closely with PUMA on the design of the shoe," Gomez said in a press release. "I'm also proud to partner with them in helping to affect lives and bring attention to a cause that is very important to me personally."

The Selena Gomez x PUMA Phenom Lux is set to drop on April 6 on Puma.com and in PUMA stores worldwide.