Lexus has partnered with a company called 23andMe, Inc., a personal genetics company, to offer what they call “the ultimate answer to vehicle customization.”
Dubbed “Genetic Select”, the process checks your DNA sequencing to pair drivers to a Lexus vehicle that’s tailored to their every characteristic. WTF? Seriously?
Apparently, Lexus’ service staff will collect a saliva sample and send it off to 23andMe for sequence testing. Within 48 hours, the perfect vehicle will arrive at the customer’s doorstep.
Customers can make their appointments at their local Lexus dealerships starting April 1.