Nike Unveils the New Kobe NXT 360

By Staff  |  03/29/2018

If you've been paying attention to Nike, then you know, the brand has introduced a new advancement in its Flyknit technology.

The traditional way Nike constructed Flyknit for a shoe is by knitting a flat upper, which is then attached to a midsole to create the shape of the shoe. Now, its latest tech allows for a shoe upper to be constructed in a complete 360-degree form that wraps the entire foot, thus helping athletes feel more secure and controlled during their movements.

This is seen in the new Kobe NXT 360 model.

Kobe's new sneaker boasts a three-part wrap-around Flyknit upper, along with a drop-in dual-density midsole and outsole. It allows for separation between the offensive player and their defender, which is made easier when footwear forms to the true shape of the foot.

For the Kobe NXT 360, Nike removed excess layers found in traditional basketball models, allowing the wearer to feel like they aren’t wearing anything at all.

The Nike Kobe NXT 360 drops April 13 at select Nike Basketball retailers.